From my colourful childhood and strange first job experiences, I’ve evolved into a passionate marketer who loves data, optimisation & mixing channels. In my career I’ve managed everything from direct and unaddressed mail campaigns, to retail point of sale and catalogues, trade exhibitions, executive round table seminars and staff training programs. For the last 5 years I’ve worked with digital teams using Adobe analytics to streamline the customer experience, improving digital marketing conversions. I also nursed SEM, SEO, banner advertising, eDMs, web content and social media throughout their infancy at AusPost. I’ve recently accepted an exciting new role in the education sector looking after Study Group colleges ACPE, AIAS & Martin. “After hours” I enjoy both long and shortform blogging about marketing, technology, religion, philosophy, parenting, health/wellbeing and could be considered an early adopter of social media and online communities.
Please connect with me on:
GooglePlus: Kristen Obaid
SnailMail: 2/219-241 Cleveland St, Strawberry Hills NSW 1420
My Twitter bio when i was:
29yo: *my views,not employers : i like big words : i have a SOH : : opinion : news : life : science : content : strategy : : i work @auspost digital :
28yo: i like big words: irreverent: opinionated yet amicable: prone to exaggeration: yummy mummy: loyal wife: systematic: not for sale: *my views,not employers
27yo: thinker: reader: learner: marketer: editor: debater: yummy mummy: wife: i give my opinion: i like big words:
If I have accidentally hurt you with my opinions, exaggerations, assumptions, jokes or copyright infringements of any kind please don’t hesitate to contact me and I’ll fix it immediately.
I have never received payment or benefits of any kind for any service or product that I have mentioned anywhere online – if this ever changes I promise to make a full disclaimer at the time of any paid promotion occurring.
I am employed by Australia Post Digital but all views expressed on this blog and in any and all of my online spaces are entirely my own and not those of my employer.
I am not authorised to speak on behalf of Australia Post.