About Me

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From my colourful childhood and strange first job experiences, I’ve evolved into a passionate marketer who loves data, optimisation & mixing channels. In my career I’ve managed everything from direct and unaddressed mail campaigns, to retail point of sale and catalogues, trade exhibitions, executive round table seminars and staff training programs. For the last 5 years I’ve worked with digital teams using Adobe analytics to streamline the customer experience, improving digital marketing conversions. I also nursed SEM, SEO, banner advertising, eDMs, web content and social media throughout their infancy at AusPost. I’ve recently accepted an exciting new role in the education sector looking after Study Group colleges ACPE, AIAS & Martin. “After hours” I enjoy both long and shortform blogging about marketing, technology, religion, philosophy, parenting, health/wellbeing and could be considered an early adopter of social media and online communities.

Please connect with me on:

Instagram: Instagram.com/kristenobaid
GooglePlus: Kristen Obaid
Twitter: twitter.com/kristenobaid
Pinterest: pinterest.com/kristenobaid
LinkedIn: http://au.linkedin.com/in/kristenobaid
Tumblr: http://kristenobaid.tumblr.com/
Facebook: facebook.com/KObaid
YouTube: youtube.com/KristenObaid
SnailMail: 2/219-241 Cleveland St, Strawberry Hills NSW 1420

My Twitter bio when i was:

29yo: *my views,not employers : i like big words : i have a SOH : : opinion : news : life : science : content : strategy : : i work @auspost digital :

28yo: i like big words: irreverent: opinionated yet amicable: prone to exaggeration: yummy mummy: loyal wife: systematic: not for sale: *my views,not employers

27yo: thinker: reader: learner: marketer: editor: debater: yummy mummy: wife: i give my opinion: i like big words:


If I have accidentally hurt you with my opinions, exaggerations, assumptions, jokes or copyright infringements of any kind please don’t hesitate to contact me and I’ll fix it immediately.

I have never received payment or benefits of any kind for any service or product that I have mentioned anywhere online – if this ever changes I promise to make a full disclaimer at the time of any paid promotion occurring.

I am employed by Australia Post Digital but all views expressed on this blog and in any and all of my online spaces are entirely my own and not those of my employer.

I am not authorised to speak on behalf of Australia Post.


4 thoughts on “About Me

  1. Hi Kristen,

    Your first post just appeared on Urbanspoon! Check it out:

    I encourage you to claim your blog, which allows you to add a picture and change some settings. The blog photo shows up next to your posts wherever they appear on Urbanspoon. Here’s how to claim:

    – Make sure you’re logged into Urbanspoon

    – Go to your blog page on our site: http://www.urbanspoon.com/br/70/10250/Sydney/Kristen-Obaid.html

    – Click “Claim your blog” in the left sidebar

    After you submit it, we may contact you to verify your claim. Check your spam email folder if your claim hasn’t gone through in a day or two. You’ll also find some interesting badges and widgets on your Urbanspoon blog page – look in the right sidebar.

    If you have any questions, please contact me via email.




  2. Hi Kristen,

    We received a request from Urbanspoon user “Kristen Liana Obaid” claiming that they are the author of Kristen Obaid. It sounds like you, but I’m writing to verify that this is the case and that you want to allow Kristen Liana Obaid to manage your blog on Urbanspoon.

    You can visit the Urbanspoon page for Kristen Obaid here:

    Please reply via email and let me know whether or not we should approve this claim.




  3. Hi Kirsten, you popped up on my twitter feed, so I had a look.
    Your bio is great…I’ve never seen one like it.

    All the best to you and your writing ๐Ÿ™‚

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