But shops and indeed most people seem to think Easter is all about chocolate.
Not that there’s anything wrong with chocolate, it can be an antioxidant, tastes good and apparently famous historical figures like Aztec king Montezuma used to drink 50 cups a day which helped him live to the ripe old age of 71.
It’s not like they’ve just suffered a year without it.
Each year more than 100 million chocolate eggs are consumed over the Easter period alone, with up to $800 million spent on them globally. I bet very few of them are Lindt.
Given the increase in obesity and diabetes in Australia perhaps we could do ourselves and our offspring a big favour by buying less Easter eggs in 2012, and donating to another cause instead.
(Please feel free to add more worthy causes!)